Overview
“365” is a frenetic, emotionally-charged track where Charli XCX spirals through obsession and need with no filter. Set against glitchy, chaotic production, it captures the raw intensity and grit of being immersed in a state of party.
Client
Personal Work
Industry
Music
Service
Motion Graphics
Mixed Media
Category
Music Visualizer
The Challenge
The challenge in making a visualizer for “365” is capturing the emotional and sonical chaos without overwhelming the viewer too much. The visuals need to reflect the song’s obsessive, spiraling energy while still feeling cohesive and intentional, not just noisy or random. It also has to feel as gritty and raw as the song.
The Solution
Utilize mixed media to make it feel more natural and grounded, while still making use of digital effects. This helps tone down the chaos that a purely digital visualizer would have while also making it feel real and tangible, not artificial.
