Broke with Expensive Taste

Overview

The album “Broke with Expensive Taste” is an extremely diverse album. Sonically, it has a ton of different sounds spanning across different genres and different cultures that one would not usually think to merge, but Azealia does it in a way that is uniquely and distinctly her.

Client

Personal Work

Industry

Music

Service

Packaging

Marketing & Advertisement

Motion Graphics

Category

Album Campaign

The Challenge

Infusing all the various genres/references in the album together with Azealia's unapologetic and outspoken boldness, and capturing the chaotic perfection of the entire album.

The Solution

A solution I found that would take into account all the aforementioned aspects, would be the mixing and matching of different fonts. This not only showcases diversity, but also gives that chaoticness/mess and creates a sense of playfulness and personality within the words.

The Result

The Result

The Result

A highly energetic and chaotic yet cohesive visual album campaign that encompasses vinyl packaging, billboard advertisement, and merchandise which includes shirt designs and a tarot deck containing a tarot card for each song on the album.

A highly energetic and chaotic yet cohesive visual album campaign that encompasses vinyl packaging, billboard advertisement, and merchandise which includes shirt designs and a tarot deck containing a tarot card for each song on the album.

A highly energetic and chaotic yet cohesive visual album campaign that encompasses vinyl packaging, billboard advertisement, and merchandise which includes shirt designs and a tarot deck containing a tarot card for each song on the album.

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