Broke with Expensive Taste
Broke with Expensive Taste
A multi-format visual campaign inspired by sound, persona, and intensity.
A conceptual album campaign developed for the highly energetic and chaotic album by Azealia Banks. I created a multi-format visual system that translates the album’s genre-blending sound and outspoken persona into an expressive world.
Packaging Design
Merchandise Design
Music
The Problem
The album blends hip-hop, house, rap, and experimental influences, resisting a single genre or identity. The challenge was creating a cohesive visual campaign that captured this intensity without oversimplifying it.
The album blends hip-hop, house, rap, and experimental influences, resisting a single genre or identity. The challenge was creating a cohesive visual campaign that captured this intensity without oversimplifying it.
The Process
I analyzed the album’s sound, lyrics, and cultural context to identify key qualities like energy, confidence, wit, and chaos. Through mind mapping, sketching, and moodboarding, I explored how rhythm and attitude could be expressed through typography, collage, and contrast.
I analyzed the album’s sound, lyrics, and cultural context to identify key qualities like energy, confidence, wit, and chaos. Through mind mapping, sketching, and moodboarding, I explored how rhythm and attitude could be expressed through typography, collage, and contrast.
The Solution
The final campaign uses bold yellow-and-black contrast inspired by caution tape, layered imagery, and mixed typography with different fonts referencing various music genres to mirror the album’s eclectic nature. Each track was reimagined as a tarot card, extending the system across vinyl packaging, merchandise, digital visualizers, and billboards.
The final campaign uses bold yellow-and-black contrast inspired by caution tape, layered imagery, and mixed typography with different fonts referencing various music genres to mirror the album’s eclectic nature. Each track was reimagined as a tarot card, extending the system across vinyl packaging, merchandise, digital visualizers, and billboards.
Reflection
This project showed how controlled chaos can become a unifying design strategy when guided by a clear concept. With more time, I would think of more marketing and advertising concepts.
This project showed how controlled chaos can become a unifying design strategy when guided by a clear concept. With more time, I would think of more marketing and advertising concepts.
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